Nike X JD SPORTS Need It Now SPRING
WHAT WE DID
JD Sports and Nike challenged us to drive momentum behind Nike Women’s Spring collection, and move product in a meaningful way. The goal: connect with HER (female, 15–25, digitally native, style-centric, and sport-engaged) through creative that felt immediate, personal, and aspirational.
The opportunity? Position Need It Now as a toolkit for her individual style. Give her bold options. Set her up to stand out. Make Nike feel both sport-rooted and street-relevant—right now.
Strategy
Creative Concept
Photo & Video Production
Integrated Marketing
Retail Print & Motion
Paid Ads
Social Media
Digital: Email, App Thread, Website
Creative concepting
This campaign was all about now—real-time relevance and scroll-stopping urgency for a style-conscious consumer. She’s not necessarily first to the trend, but she knows it when she sees it—and wants to show up confident, curated, and current.
Our creative idea, “The Style of Sport,” celebrated Nike’s performance roots while reimagining how HER world blends movement and fashion. We brought this to life through creator-led styling moments that made the collection feel expressive, shoppable, and endlessly remixable. We went big and bold to represent the world of possibilities for making the collection her own no matter how she chooses to make her next move.
Inspired by the idea of cloning, we showed her many sides – using visual duplication, dramatic angles, and layered styling to reflect her versatility. From bold nails to stacked accessories, everything was turned up to match her energy. Because for her, style is a sport. And the game’s always on.
photo & video production
We kept the set minimal to let the talent – and the product – take center stage. Using our in-house studio cyc wall, we captured both hero statics and motion assets in a way that highlighted priority pieces in dynamic, eye-catching ways. Emphasizing the collection’s versatility. Jalaiah and Charlize led the visuals, bringing personality and movement to priority looks.
To tap into current visual trends, we introduced a 360° “Choose Your Player”-style motion format, giving the audience a full view of each look while encouraging them to “Choose Your Style.” This format didn’t only drive engagement — it emphasized the collection’s versatility.
We also created multiple short-form cuts (:30, :15, :06) including one that broke down each fit with organic callouts to apparel, footwear, and function—styled and delivered in a way that aligned with how our talent organically creates and shares content.
retail globally
For retail, we had placements in three high traffic locations in Chicago, New Jersey (American Dream Mall), and New York (Times Square - window display), and 2200 JD Sports stores nationally. For each, we created immersive store displays that included backdrops, pedestal and platform wraps, and floor mats.
Organic social and paid media
Beyond the “Fit Breakdown” and “Style Rotation” videos, we continued the storytelling with a “Week of Wear,” cycling through several of Jalaiah and Charlize’s looks, and additional detail shots shared as short-form social-first ads.
JD-specific posts emphasized the 'Style in Motion' ethos and the versatility of the looks while driving traffic to the site to purchase. Talent reshared in their stories to leverage engagement, which is a crucial part of most of our social media plans.
In addition to Carousel posts shared from talent accounts with a collab invitation to @JDSportsUS, Jalaiah and Charlize had Story posts that allowed their followers to ask them anything, complete with direct product links.
A key takeaway from this campaign is about the impact of 6-11 second videos from the campaign performing +288% vs benchmark.
app thread & email
Storytelling extended into app and email, focusing on key product and key parts of each person’s style. We delved into some information about their claims to fame and love of dance, sharing product benefits revolving around comfort, movement, versatility, and self-expression.
