MILK STORK
PUMPING WITH PRIDE
Milk Stork makes shipping breast milk easy for moms, so that they can take care of business. Reflecting the empowering new brand identity we developed, the packaging showcases bold messages that speak to working moms, the true heroes of the Milk Stork story. We also wanted to stand out in the marketplace amongst other mom and baby products and for the mom to feel like she was getting ‘pampered’.
OVERVIEW:
Messaging
Design
Production
BOX TO MOM
The packaging feels premium yet approachable featuring big, bold, clever text that speaks to her. We replaced white boxes with Kraft to avoid scuff and our brand colors allow for an elevated look and feel.
THE TOTE
The tote is a badge of honor. Something moms are proud to wear not just through the airport but also grocery shopping and beyond.
BOX TO BABY
The big blue stork on the side of the box will become the Milk Stork brand’s signature icon and carry through to other products.
