24 hours,

24 hoops

By Sanja, CEO & Founder

Nike Basketball always reflects the season of the game. During the fall, we honor the players who let the shots drop while the leaves fall. During the winter, we honor the gym rats and high school hustlers.

On the first day of summer Nike Basketball celebrated the annual migration of the hoopers from the hardwood to the concrete with 24 courts in 24 hours. I worked with photographers, geos, territories, and agencies around the world to source original photography that showcased that the game is truly international.

ALL DAY. ALL NIGHT. #ALLFORTHEGAME.