DECADA

Década wanted to bring artisanal craft cocktails to the ready-to-drink space by using their award-winning, super premium tequila as the main differentiator compared to others, allowing consumers to drink high quality, fun spirits in any setting.

Upon assessing the more vintage, trendy, and even cheap competition, they wanted to go in an upscale direction.

WHAT WE DID

Brand Identity
Packaging
Social Content

Decada image that says "Class without the glass"

Sensible Luxury was the basis of this brand’s identity. Sophisticated, refined, timeless, elevated, premium, fashion-forward, and artistic. “Luxury Libation” and “Natural Paradise” were the visual pillars, but it was also meant to look approachable. It’s slightly feminine, and not necessarily loud, but fun.

BRAND IDENTITY

Text that reads “Class without the Glass.” It’s the kind of cocktail you’d expect at the trendiest spot in town. You know... Award-winning tequila, vibrant natural ingredients, and no added sugar or any other BS. But there’s no need to always go out"

Quote that reads "Decada wants to bring artisanal craft cocktails to the ready to drink space by using their award winning, super premium tequila as the main differentiator compared to other RTD's. The Decada RTD will allow consumers to drink.."

We designed the Década logos to embody natural simplicity and refinement. The "X" icon, inspired by palm leaves and the agave plant, serves as a nod to beach days and tequila production. By blending organic elements with contemporary design, we were able to evoke imagery of sun-kissed days on golden sands, much like the drink itself—captivating and refreshing.

LOGOS

Palm leaves in shape of an "x" in a circle with the words "created with award winning tequila"

The clean, minimal typography reflects the sophistication and premium craftsmanship of the tequila.

Typography

Decada fonts are Red Rose, Alda OT CEV, Gill Sans

The color palette includes lush agave green; a warm, sandy beige; soft terra-cotta; and luxurious pops of gold.

COLOR

Green palm leaves in the shape of an "x"

Orange palm leaves in the shape of an "x"

Yellow palm leaves in the shape of an "x"

The primary pattern is a contemporary take on traditional Mexican design. Some of the iconography represents the sun and some is a combination of both As in the brand’s name.

PATTERN

The packaging reflects the refreshing flavors of cucumber-lime, classic margarita, watermelon-lime, and pineapple-mint. The ultimate goal was for it to capture attention on the shelves, setting it apart from competing cocktails.