Youtheory GLP-1
WHAT WE DID
GLP-1 medications have given people new hope in their weight loss journeys, but the side effects can feel overwhelming. For consumers who have “tried everything” to find relief, skepticism is high and trust is low. youtheory® created a scientifically proven product family designed to support GLP-1 users by easing side effects and restoring balance, and needed a campaign that would lean into consumer frustrations with honesty. By highlighting real relief backed by science, we positioned youtheory® as the trusted partner that makes GLP-1’s work better, without interruption.
Creative Concepting
Photo & Video Production
Digital Placements
Organic Social & Paid Media
Creative concepting
Nausea, fatigue, and muscle loss aren’t minor inconveniences— they’re real setbacks that can cause frustration and doubt. This campaign brings the GLP-1 journey to life through education, storytelling, and authenticity. At its heart: your reflection as your ultimate hype person, reminding you to stay the course while recommending the right support—whether it’s a dual-action probiotic, high-potency multi, or muscle guard protein—to ease side effects along the way. With a balance of humor, confidence, and self-love, the campaign transforms everyday challenges into small, conquerable wins—because nothing should stand in the way of your progress.
Digital placements
Digital executions included targeted dynamic display banners and native ads on GoodRx, reaching a large audience of high-intent patients and driving them to a dedicated landing page. CTV provided high-visibility impressions that strengthened brand recall and connection, creating a seamless experience across all touchpoints.
ORGANIC SOCIAL & PAID MEDIA
For both launch and refresh waves, we developed a mix of static and motion assets for Meta (Facebook) and Instagram. Messaging was tailored at two levels: individual product storytelling alongside copy that highlighted the full GLP-1 support lineup, ensuring consistency while giving each product its own moment.
Photo & Video PRODUCTION
The spots carried an upbeat, bright, and inviting tone, with lighting that evoked sunlit spaces and a natural glow. Art direction leaned fresh and modern — clean lines and natural materials balanced by touches of warmth and subtle pops of color. Each location was carefully chosen to complement the humor and elevate performance without overshadowing it, creating a visual world that felt both aspirational and approachable.
