Laaunch logo in cream with red circle text that reads "Leading Asian Americans"

 At ONA, we believe there’s more than one way to save the world, to change perceptions, to be an ally.

Storytelling through creative work is ours.

 

WHAT WE DID

In light of the rise in Anti-Asian violence, we wanted to be an asset to the AAPI community, and when Leading Asian Americans to Unite for Change reached out to us, we gladly took the opportunity to show solidarity.

Minimal yet edgy, and modern yet timeless, these designs serve as an elevated version of their original branding to represent a renewed fervor for change-making.

 

  • Brand Identity

  • Print

  • Website

 
 

LOGO

 
Laaunch logo in black

COLORS

 
Laaunch colors in cream, black, and red
 

TEXTURES

 
Laaunch textures in red and black

PRINT

Laaunch poster in red that reads "Fight Racism"
Laaunch poster that reads "Fight Racism" with an Asian American woman behind the text
Laaunch poster in black that has the Laaunch logo laid out vertically

WEB

Laaunch_.gif

We are proud to share our pro bono redesign for LAAUNCH, an organization dedicated to improving the future for Asian Americans in the U.S.

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