SOCIAL MEDIA
Our digital goals aimed to increase brand awareness by personifying the brand and to enhance credibility by establishing thought leadership in the food, wellness, and sustainability sectors. Through the Lettuce Grow community, we achieved growth and engagement by creating inspiring, educational, entertaining, and informative content, connecting with a community that shares a passion for food, wellness, and sustainability.
Since taking over Lettuce Grow’s social channels, we have grown them over 100% (from 30k to 62k), increased engagement 3x, increased Story views up to 10x, and drove their biggest sales day to date with the Earth Day Campaign (no sales or discounts applied).
WHAT WE DID
Marketing Plan
Content Creation
Art Direction
Grown them over
Increased engagement
Increased Story views up to
GROWTH
CONTENT
@queen_sisie16
@_jajenkins
@_nikkireid
@saferbeautyinscrubs
INSTAGRAM STORY HIGHLIGHTS
CROSS-FUNCTIONAL CONTENT
We implemented a comprehensive strategy to ensure that Lettuce Grow's blogs, email communications, and social media content were all aligned with each other and presented a cohesive message across all platforms.
CAMPAIGNS
The theme of Earth Day 2020 was climate action. The global food system—including farming and grazing, transportation, packaging, and feed production—produces 37% of greenhouse gas emissions according to a UN report. Changing how we eat is one of the most important things we can do to reverse climate change and support our planet's health. By becoming more conscious eaters, we can significantly reduce greenhouse gas emissions, water use, plastic waste, and more. Working with our client Lettuce Grow for #EarthDay2020, we challenged everyone to #EATGREEN! To launch this social media campaign, we created graphics for the Lettuce Grow Instagram account and asked our celebrity partners to share the challenge.
#EATGREEN
Cofounder Zooey Deschanel, fitness expert Denise Austin, Olympian Julia Mancuso, and bloggers Whitney Morris and Koko shared their #EATGREEN commitment. Earth Day is both a challenge and a celebration. These posts captured just that.
