Kobe Comeback
Experience
Sanja, CEO & Founder
When Kobe Bryant was ready to come back from his devastating achilles injury, Nike was ready with an epic comeback TV execution and an equally poetic manifesto for print. The Nike Basketball social team led by Sanja, decided that instead of simply posting the ‘too hard to read’ print, we were going to build anticipation with our community by slowly releasing a sequence of 12 tweets, with the last one going right before the legend stepped back on court. Not only did we inspire our consumers, we also earned a million total social engagements in one day.
First post we made after Kobe went down. #countonkobe
UPON HIS RETURN TO THE COURT…
Tweets By Nike Basketball (@nikebasketball) Dec. 9, 2013