Goal Five

What We Did

Developed the entire brand strategy for the women’s soccer apparel startup Goal Five. Launched their digital presence with a community-inspired approach. Designed and developed their website and produced brand video, lifestyle, and studio photography.

Brand Strategy
Messaging
Video
Digital Strategy
Content Creation
Website

Brand strategy

For the longest time, soccer apparel has been made with only men in mind. Until now. Goal Five is an apparel brand exclusively dedicated to female soccer players. They are a mission-based company that believes all girls, regardless of race and socio-economic status, should have the opportunity to play the beautiful game—because when girls play and compete, they become strong, confident leaders on and off the pitch.

community

Constructed a strategy with an all-connected community approach, led by storytelling around the female soccer player and what drives her. Established the tone of voice, content franchises, and creative direction.

We are the voice, spirit, and celebration of the women’s game.