Amaran
WHAT WE DID
amaran is redefining lighting with an affordable but powerful product series aimed at Gen Z and Millennial content creators with mobile and home studio. To support this, we developed a distinctive, standalone immersive experience through a dedicated consumer-facing website and a strong digital marketing presence, strategically positioning the brand for significant growth.
Positioning
Userflow & Site Map
Website
Positioning
Our goal was to craft a digital experience that not only reflected this bold positioning but also amplified the brand’s relevance in the creator economy. We started with user research and survey to poll the target audiences.
USER flow & SITE MAP
We developed a comprehensive user flow, outlining key interactions and decision points to ensure smooth navigation. By creating a detailed site map, we logically organized content to enhance accessibility and maximize user engagement.
foundation
We developed a comprehensive user flow, outlining key interactions and decision points to ensure smooth navigation. By creating a detailed site map, we logically organized content to enhance accessibility and maximize user engagement.
the system
Using amaran’s visual identity, we developed a comprehensive brand guide to ensure consistency across all digital touchpoints. This system defines key interface elements such as typography, color schemes, buttons, icons, and interactive components, creating a cohesive and intuitive user experience. By maintaining visual harmony and usability standards, the UI guide serves as the foundation for a seamless, recognizable, and engaging online presence.
website
The final result is a visually cohesive, engaging, and user-friendly website that seamlessly communicates amaran’s story while delivering an intuitive experience for its users.
The Homepage presents the most important brand stories of the moment, offers newness and moves the consumer through to the relevant content quickly and easily.
Inspire and educate the consumer about amaran product by explaining innovation and revealing inspiration. Or providing use cases to help buying decisions.
The UGC module on amarancreators.com features authentic community content, showcasing real experiences and creativity. This interactive space fosters trust, inspires new customers, and celebrates user creativity with testimonials, reviews, and projects.
The Product Detail page enables consumers with the knowledge, tools and service to easily decide and buy.
The Creator Carousel is an interactive, shoppable tab featuring products for specific consumer groups, allowing users to browse curated picks from favorite creators and discover items that match their style with personalized recommendations.
